What you’ll need

• Google account for ownership
• Show name (exact match to your site)
• Address or Service Area
• Public phone + website
• Category (e.g., Holiday Lighting Attraction)
• Logo and photos of your display

Create or claim your profile

1. Go to business.google.com and sign in.
2. Search for your show name. Claim it if found, or select Add your business.
3. Enter your business name exactly as on your site.
4. Select a primary category that matches best.

Core fields

• Business name — exact match
• Category — closest fit
• Address/Service Area — choose one
• Phone — public contact
• Website — link to your site

Verification options

Google may require postcard, phone, email, or video verification.

• Enter the code or complete the steps.
• Do not edit key info during verification.

Hours

• Set regular open hours.
• Add holiday hours for peak nights.

Description

• Write 1–3 short paragraphs with city, dates, and highlights.

Photos

• Add cover photo, logo, and several high-quality night shots.

Season checklist

• Update hours each season.
• Add new photos mid-season.
• Reply to reviews and Q&A.
• Post updates for weather or special events.