DESIGNS

Facebook & Instagram — Setup Guide

Meta Business lets you manage your Facebook + Instagram presence and connect a Pixel to track visitor activity. You will set this up yourself, then simply provide us with your Pixel ID so we can install it on your site.

1 Create Business Account

Set up Meta Business Manager

  • Go to Meta Business.
  • Click Create Account.
  • Name it after your show (e.g., "Tell Family Lights").
  • Use your main show email for ownership.
2 Create Pixel

Generate a new Pixel

  • Inside Meta Business → go to Events Manager.
  • Click + Connect Data Source → Web → Meta Pixel.
  • Enter a Pixel name (use your show’s name).
  • Click Create.
Note: You do not need to add Lumos as a partner or admin. Just create the Pixel and send us the ID.
3 Check Pixel Status

Confirm your Pixel is active

  • Copy the Pixel ID from Events Manager.
  • You’ll see status as “Unverified” until we install it on your site.
  • Once we add it, Meta will show “Active” after a visitor hits the site.
4 What We Need From You

Copy this into your Premium Setup Form

  • Your Meta Pixel ID (numeric code, usually 15–16 digits).
  • Confirmation that your Pixel shows under Events Manager.
  • Optional: Any custom events you created (e.g., “Vote Clicked”).
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