Create a Google account

You’ll need a Google account to manage your YouTube channel. If your show already has a Gmail, sign in with it; otherwise create a new account.

Create your channel

• Click your profile picture → Create a channel.
• Enter your show’s name (match your website + signage).
• Choose a Brand Account if multiple people will manage it.

Customize the look

• Upload a profile image (your logo).
• Add a banner with show dates and tagline.
• Write a short description including city and season.
• Include your website link and socials in the About tab.

First uploads

• Highlight reel of your show.
• Walkthrough video of tunnels/displays.
• Behind-the-scenes build or setup.

Keep videos under 2–3 minutes for engagement, but upload longer walkthroughs too.

Make it searchable

• Use your show name + city in titles.
• Add tags like Christmas lights, Holiday display, and your city.
• Write descriptions with show info + link to your site.
• Create playlists (Highlights, 2025 Season, Behind the Scenes).

Get viewers to your website

• Pin a comment with your website link and hours/directions.
• Add your website to video descriptions and the channel About tab.
• Share shorts/reels on social and embed videos on your site.
• Use a QR code sign at your display that links to your website’s video page.